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Breaking: Garth Brooks Signs A Multi-Million Dollar Deal With Bud Light, Loses Almost $40 Million In A Single Day (Page 2 ) | September 20, 2024

For Bud Light, the partnership with Garth Brooks, following the controversy with Dylan Mulvaney, represented a continuation of its engagement with socially progressive themes. However, the backlash highlights a critical challenge for brands attempting to navigate the complex terrain of “woke” culture. It reveals a growing divide in consumer expectations, where brands are often caught between advancing social progressivism and adhering to traditional values that resonate with a significant portion of their market.

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