Quaker Oats Bows to Backlash, Brings Back Aunt Jemima: “Aunt Jemima Is Back!”

Quaker Oats Bows to Backlash, Brings Back Aunt Jemima: “Aunt Jemima Is Back!” (Page 2 ) | November 10, 2024

It seems the calls to “Bring back Aunt Jemima!” came from every corner of the internet. Even TikTok teens jumped on the bandwagon, making pancake-themed protest videos that garnered millions of views. One trending video showed a teenager solemnly drizzling syrup over stacks of pancakes with a caption reading, “Breakfast hasn’t been the same since you left us, Aunt Jemima.” The emotional impact was real, and Quaker Oats listened.

“We had no idea people felt this strongly about a pancake mascot,” admitted one Quaker Oats executive. “But the public has spoken. And who are we to deny them breakfast joy?”

With Aunt Jemima’s triumphant return on the horizon, the team at Quaker Oats has its work cut out for them. The new branding will reportedly pay homage to the brand’s past while “modernizing” Aunt Jemima’s look. Sources close to the project suggest the new image will bring back Aunt Jemima’s smiling face, but with “a contemporary twist”—whatever that might mean for a pancake mix box.