With the boycott already spreading across social media, Primanti Bros. found itself in even hotter water as three of its major sponsors quickly distanced themselves from the chain. And we’re not talking about small-time partnerships either—these are companies that had long tied their brands to the cultural cachet of the Primanti sandwich, hoping to ride the coattails of its regional fame. Now, those coattails have been unceremoniously snipped.
Advertisement:The first to go was none other than French Fry Fanatics, the supplier of the golden, crispy fries that are lovingly stuffed between the bread of every Primanti sandwich. A longtime partner, French Fry Fanatics issued a statement on social media that read, “As a brand committed to unity through the love of fries, we cannot endorse any establishment that alienates political figures, regardless of their affiliations. Effective immediately, we are ending our sponsorship with Primanti Bros.”
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