Yet, what was seen by many as a simple celebration of diversity became the lightning rod for Musk’s ire. A few X-users, echoing Musk’s sentiments, claimed that DreamWorks was pushing “woke propaganda” and alienating traditional audiences.

“Is there no escape from the rainbow?” one disgruntled user wrote, while others joined in, calling for a boycott of the studio and labeling its films as “vehicles for wokeness.” Though DreamWorks Animation was not new to political and social backlash, they likely did not foresee being cut off from X, a platform they used to connect with millions of fans.