“After the 12th phone call accusing us of bias, we knew we had a problem,” said Greg Nelson, a manager at ABC Fine Wine & Spirits in Tampa. “Look, I love a good debate as much as the next guy, but we sell tequila. That’s it. We have no say in who the moderators are, let alone fact-checking candidates.”
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The confusion between ABC stores and the network became so widespread that it prompted a company-wide initiative: every single ABC Fine Wine & Spirits location would put up large, unmistakable signs declaring, “We Are Not Affiliated With ABC News—We Just Sell Liquor.”
“Our business took a hit for something we didn’t even do,” Nelson continued. “People were calling, asking if we were pushing a political agenda. I had to tell them, ‘Sir, we’re only pushing vodka.’”
Advertisement:The ABC branding debacle wasn’t limited to the liquor world. ABC Warehouse, an appliance and electronics retailer based in the Midwest, also found itself in the crosshairs of political outrage.
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